How Can Indian FMCG Distributors Verify Merchandiser Visits to Retail Stores?

Introduction

Merchandisers play an important role in the fast-moving consumer goods (FMCG) industry. They help ensure that products are available on retail shelves, promotional displays are maintained, stock levels are monitored, and new product launches receive adequate visibility. For Indian FMCG distributors managing hundreds or thousands of retail outlets, verifying merchandiser visits is essential for maintaining service quality, improving market coverage, and achieving sales targets.